Enterprise mobility solutions have become the need of the hour for modern enterprises. It is simply because mobility is as necessary as other most basic elements like food and education.
In this age; it is extremely important for enterprises to present their offerings where the consumers are. Boom! There enters the king of all times – enterprise mobility solutions! One interaction point for individuals and enterprises that provides real-time data to leverage current market situations!
Benefits of Enterprise Mobility Solution in business provides numerous, but importantly, following utility:
An enterprise digital transformation should be executed strategically for hassle-free transition. Change, in any form, can create friction; that’s when having a strong strategy becomes important.
But while creating or following a strategy; ensure that it suits specific business needs. The 3 key strategy development issues are:
Now that we have seen the unrivaled benefits and fatal mistakes to be avoided; let’s dive right into the strategy development part.
At what point in your business can mobile or application make a difference? For a Quick Service Restaurant; the most amount of disturbance comes from customers regarding order status. Implementing enterprise mobility solutions here and using a mobile app that allows tracking orders can tremendously reduce multitasking and boost productivity amongst offline orders to be processed. Hence, at the core of a strategy, lies the need to identify business goals.
Being a first mover is popular but who gets the actual cream? The follower that corrected the first mover’s mistakes and provided a better solution. Analyze your industry and see what the competitors are doing. What kind of mobility solutions are they providing? Which are the platforms they use? How is the user experience?
For instance, if it is an application; check the reviews on the app store and if you see a missing feature that is useful; make sure your app provides the same.
How will this enterprise digital transformation drive revenue? What kind of value/premium experience will it provide? List down 3-5 major business goals you intend to achieve via this transition so that when the end solution is developed; it meets your business goals.
If you skip this step; you skip accountability and going through this integration process will be rarely effective in achieving objectives.
The two most commonly used methods are: native mobile apps and mobile web apps. If you want to build an app for a specific platform, like iOS or Android, in a downloadable format; then native mobile app is best suited for you.
If you wish to keep the process quick, a website adapted to smartphone screen size would work well for you.
Any mobility solution will demand constant updates, customer support throughout the process, query management in case of errors and so on. Setting up a team, even small in size along with a systematic process will enable smooth interaction between the business and consumer.
This helps businesses more than customers as they can immediately identify most common issues and errors and eliminate roadblocks altogether.
While devising an enterprise mobility solution; do not forget or be lenient about the security. This is intended from both ends: user and business. For users, sharing their personal details, even as common as email id and password is a matter of trust. And it is the responsibility of a business to protect the user’s data.
Parallelly, if a business fails to secure its databases regarding its inventory, users, sales, etc; then a quick and major downfall can happen in a snap of a minute!
Adapting to enterprise mobility trends benefits businesses not just operationally but also commercially. Enterprise mobility solution is a comprehensive approach to integrate people (employees, customers), processes (tasks, operations) and technology (databases, devices).If your strategy covers the above points; we assure that the enterprise digital transformation would be quick and smooth.
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