Travel and bookings for travelling have taken a whole new tone as people have come to rely on Internet and mobile applications to take care of the travel-related activities for them. The number of travellers has grown and they are fearlessly visiting destinations and indulging in activities that were heretofore unheard of or considered inaccessible.
One of the travel trends that can be attributed to internet and mobile applications is the growth of Airbnb, where people are renting accommodation from home owners and enjoying the experience of a homestay. Whether you are a full-fledged travel agency, regional tour operator, or utility travel solution provider, a travel application will be a useful tool for the business that will make your business discoverable to a multitude of travellers globally.
However, it is not just about developing an application that will make your service accessible, it is about creating an application that will be engaging for the customers and make them repeat visitors. Creating an effective application for web and mobile platforms that are inter-usable is essential.
Travel and tourism industry finds its greatest market among the millennials who have the largest share of disposable income and are seeking new experiences and willing to spend. This is the group that is also highly tech savvy and refers to the internet before making a travel plan. From researching a new place or activity to booking their tickets and finalizing their itinerary, they rely completely on internet-based applications for these purposes. Even during the travel, they may make impromptu plans, but these will be guided by an internet-based application such as TripAdvisor for knowledge from other travellers or making accommodation or local travel arrangements to name a few.
Travel app development is not restricted to booking air, train or bus tickets alone, it can come with the whole package or address any niche segment that will cater to a travellers needs. The millennials want to be able to research and book their trips online.
A person may step out for business, pleasure or both. For all kinds of travel, booking tickets is the primary activity. In booking tickets segment, services that can be offered include-
For non-ticket booking travel apps, services that are sought include –
You can work on an application that serves any one of these demands or create an app that will have one niche service and several add-on services so that the user uses the application as his/her travel companion. The technologies that will be needed to integrate the features mentioned above are –
The features of such an app, both user-facing and admin-facing will include –
First step is to study the market and finalize the target audience for the app – will it be the millennials? Senior citizens? Single ladies? Adventure travellers? Or will it be generic? Based on the result you can decide the interface (level of complexity), the features and usage. Understand what the competitors are offering in the same category and develop a feature that will give users additional value.
The basic revenue source for the application is through the service provided by the company such as ticket bookings, accommodation fees, package tour fees etc. The other means for generating revenue would be in-app advertising, commissions, in-app purchases and subscriptions.
The essential aspect for success of the application is that user must be able to access it anywhere they go. The app must have certain offline features that can be used even in areas where there is no Wi-Fi or Internet facility and in case of some nations, it must not consume too much data. Blogger reviews and app content will help indirectly generating new leads.
Solution Analysts- A leading software Development Company specializes in delivering all-in-one solution in mobile, web and enterprise. Since 2011, we are developing and delivering technology solutions for our clients.
We have established a clear process to deliver a product that adds value to your business. Our process is transparent, efficient and includes 5 main stages: Consulting, Design and Development, Deliver, Reengineering. On every stage your project is handled by an expert team consisting of engineers, designers, developers, business analysts and managed by certified scrum master.
Our service offering covers research, design, software development for all mobile platforms and Internet technologies.
@2021 Solution Analysts Pvt Ltd. All Right Reserved