Product catalog apps are fast catching up in the market because they offer higher customer reach and direct contact with end customers. Further, they provide a comprehensive list of products offered by the seller with detailed descriptions, easing the customer’s decision-making process.
Catalogs are essential features for any product and service related business. If we walk into a hardware store, they will have a catalog of the different types of screws and nuts they have, which in turn will be given to them by the supplier and manufacturers.
With digitization, these catalogs have gone on the web and are now available as hyperlinks that user can click for further information. For retail stores, dealing in merchandise such as clothes, footwear, accessories, household items etc., the product catalogue has presented a new forum to market and expand their customer base.
There is a surge in small and medium scale enterprises that are investing in product catalog applications to improve their market presence. The product catalog app does more than present a list of products offered by the company, it has many other features and the functionalities can be extended further to place orders, make purchases, view product details and much more.
The most important feature of a product catalog app is a well-categorized list of products. These categories can be customized through adding many options for product view. Many eCommerce businesses and online services are presenting interactive experience to their customers using photos and videos. A feature-rich application with well-defined categories enhances the value of the online business as it makes search and browsing easy.
Product list – a comprehensive and complete product list is primary to any product catalog app. An interactive view with customized search option will enhance the brand value and give customers a highly rewarding experience.
Online shopping is an indifferent experience since it is devoid of human interaction. From the seller’s perspective, they cannot make a pitch for their product and from the buyer’s perspective they cannot touch and feel the product to get a firsthand experience. A comprehensive product list makes it easy for them to find what they need.
Videos and slideshows – Slideshows and images are a must for catalog app, but many sellers now even add a video demonstrating the products performance and functioning. Apart from a detailed description of the product, there is generally an informational video describing the products usage.
There is another new feature for clothes and accessories business where they have a feature which allows a customer to upload their picture and fill in a description of their body type. A computer generated image is created of them and they can try out clothes, shoes, spectacles. Etc.
Another new feature that many businesses are testing are chatbots, these are artificial intelligence driven robots that interact with customers when they visit the website, assisting them with their browsing.
Text notification support – the product catalog app gives the seller breadth to add new products, edit the descriptions of available products and update inventory on the go. Based on the updates made to the inventory, text notifications will be automatically sent to customers and push notifications as reminders of products that have been liked and are fast running out of stock.
Interacting with customers – Seller can easily interact with customers through live chat sessions and respond to queries and quotation requests as they are raised. When a customer drops a review for a product purchased by them, a seller can send post a note or respond to complaints immediately, does improving their customer service.
Offline access – the benefit of a mobile application is that users can enjoy offline access too. An Absence of internet will not be a deterrent to browsing the catalog.
You don’t need to print expansive catalogs that are difficult to carry and even tougher to look through. By opting for a product catalog app you will be reducing your carbon footprint by saving on papers. Also, you can save on search for the right glossy paper, choosing the print design and having the booklet published and distributed in the right avenues.
Also, there is the trouble when the catalog does not reach the entire market. Also, even if it does reach the final seller, they may not show it to the customer every time. By creating a product catalog app, you can ensure that your catalog gets maximum exposure and eliminate the influence of numerous middlemen.
At Solution Analysts, we develop different types of mobile applications on all the leading platforms. We construct both native and hybrid applications, integrating features that are based on Internet of Things. All the features that we have discussed in the article have been designed by us for a client for their mobile application. We can support you in achieving your digital goals.
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