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How to Publish iOS App to Apple Store?

iPhone app development, How to publish iOS app, App publish in iTunes, App publishing in Apple Store, ios app development company

Before we go ahead make sure you have below information:

  • Register for iOS developer programe
  • Apple ID having access to Provisioning portal and iTunes Connect
  • 5 Screenshot of Application (Minimum 1)
  • iPhone 4s – 640 x 960 (png format, 72dpi)
  • iPhone 5 – 640 x 1536 (png format, 72dpi)
  • iPad 2 – 768 x 1024 (png format, 72dpi) [this requires if Application support only iPad 2]
  • iPad 3 – 1536 x 2048 (png format, 72dpi)

Step 1: Geting started

Log into iTunes Account and Go to “Manage Your Applications”. Now click “Add New App”.

Enter your Company name: (One Time Step)
If you are creating first application from particular Apple Account then only this screen will come up. (Double check the name, because this is going to same for all the App which is going to publish using this account, also this cannot be changed)
Step 2: App Information
  • Default language: The primary language you will be using to enter app details for display on the App Store.
  • App Name: The name of your app as it will appear on the App Store. Note that this name cannot be longer than 255 bytes.
  • SKU Number: A unique ID for your app. You can use letters, numbers, hyphens, periods, and underscores. The SKU cannot start with a hyphen, period, or underscore.
  • Bundle ID: An identifier used by iOS and Mac OS X to recognize any future updates to your app. Your Bundle ID must be registered with Apple and unique to your app. Bundle IDs are app-type specific (either iOS or Mac OS X). The same Bundle ID cannot be used for both iOS and Mac OS X apps.

Step 3: Pricing and Availability of App

  • Availability Date: The date your app will become available on the App Store.
  • Price Tire: The level that determines both the customer price as well as your proceeds (which is the net price after taxes, where applicable, have been taken out), If your app is free, select Free. If you are charging for your app, you must have a paid commercial agreement in place before you can sell in your chosen tier. (Click on View Price Matrix to know more about Pricing.)
  • Discount for Educational Institutions: Check this box if you want this app to be offered at a discount to educational institutions when they purchase multiple copies at once. The details of the discount are found in the latest Paid Application Agreement, which you must sign before this app will be available to education customers.

Step 4: Version Information

  • Version Number : The version number of the app you are adding. Numbering should follow typical software versioning conventions (for example, 1.0 or 1.0.1 or 1.1).
  • Copyrights : The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, “2008 Acme Inc.”).
  • Primary Category : The category that best describes the app you are adding.
  • Secondary Category (optional) : An additional category that further describes the app you are adding.
  • Review Notes : Additional information about your app and/or your In-App Purchases that may assist our review, such as the details of any test accounts that we can use to test them (including user names, passwords, access codes, etc.) Review Notes cannot be longer than 4000 bytes.

Step 5: Rating

For each content description, choose the level of frequency that best describes your app.
Step 6: Metadata 
  • Description : A description of the app you are adding, detailing features and functionality. Descriptions cannot be longer than 4000 characters.
  • Keywords : One or more keywords that describe the app you are adding. When users search the App Store, the terms they enter are matched with keywords to return more accurate results. Separate multiple keywords with commas. Keywords cannot be edited once your binary is in review and cannot be longer than 100 bytes.
  • Support Email Address : An email address where we can contact you if there are problems with your app. This address will not be seen by customers.
  • Support URL : A URL that provides support for the app you are adding. This will be visible to customers on the App Store.
  • Marketing URL (Optional) : A URL with information about the app you are adding. If provided, this will be visible to customers on the App Store.
  • Privacy Policy URL (Optional) : A URL that links to your company’s privacy policy. Privacy policies are recommended for all apps collecting user or device related data, and required for apps that offer auto-renewable or free subscriptions, or as otherwise required by law.

Step 7: Uploads 

  • Large App Icon: A large version of your app icon that will be used on the App Store. It must be at least 72 DPI, in the RGB color space, and 1024 x 1024 pixels (it cannot be scaled up). The file type must be .jpeg, .jpg, .tif, .tiff, or .png. It must be flat artwork without rounded corners.
  • iPhone and iPod touch Screenshots: iPhone and iPod touch Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png file that is 960×640, 960×600, 640×960 or 640×920 pixels, at least 72 DPI, and in the RGB color space.
  • iPhone 5 and iPod touch(5th Generation) Screenshots: iPhone 5 and iPod touch (5th gen) Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png file that is 1136×640, 1136×600, 640×1136 or 640×1096 pixels, at least 72 DPI, and in the RGB color space.
  • iPad Screenshots: iPad Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png file that is 1024×768, 1024×748, 768×1024, 768×1004, 2048×1536, 2048×1496, 1536×2048 or 1536×2008 pixels, at least 72 DPI, and in the RGB color space.
  • RACF (Optional): Files are .geojson files which specify the geographic regions supported by your app. The file can have only one MultiPolygon element. MultiPolygon elements consist of at least one Polygon. Polygons contain at least four coordinate points. Polygon start and end coordinate points must be the same.

Step 8: Manage In-App Purchase (Optional step, if application does not contains any In-App Purchase)

Click on “Manage In-App Purchases”
and Click On “Create New”.
Select In-App Type
In-App Purchase Summary
  • Reference Name : The reference name will be displayed in iTunes Connect and in sales and trends reports. It will not be displayed on the App Store. The reference name cannot be longer than 255 bytes.
  • Product ID : A unique identifier that will be used for reporting. It can be composed of letters and numbers.
 Pricing and Availability:
  • Price Tier : The retail price for this In-App Purchase subscription. (Click on View Price Matrix to know more about pricing)

In-App Purchase Details

  • Language : Details for this In-App Purchase are shown below. You must provide at least one language at all times.

Hosting Content with Apple: Select if you want Apple to host your In-App Purchase content. If you select yes, you must upload your content to Apple before sending the In-App Purchase for review.

Review Notes (Optional): Additional information about your In-App Purchase that can help us with our review, such as test accounts that can be used (including user names, passwords and so on). Review notes cannot exceed 4000 bytes.
Screenshot for Review: Before you submit your In-App Purchase for review, you must upload a screenshot. This screenshot will be for review purposes only. It will not be displayed on the App Store. Screenshots must be at least 640×920 pixels and at least 72 DPI.
Step 9: Bind In-App Purchase to Application (ignore if your application does not have In-App Purchases)
Click “View Details” from current version of Application.
Go to In-App Purchase section to select In-App Purchases.
Step 10: Ready Upload Binary
Once you are done with all above steps, Double check all the information before you change state of Application. Click on “Ready to Upload Binary”
Now, Go back to App Summary page, You can see that your Application state is changed to “Waiting For Upload”
Step 11: Upload Binary
There are two ways to upload binary to iTunes.
1. Using Application Loader (Recommended, because you can have watch on each activity of upload)
2. Using xCode.
Read this Article to know How to Upload Binary to App Store
Once you upload your binary to iTunes, Your Application status changed to “Upload Received” and automatically state will change to “Waiting for Review”.
So, Now your Application is under Apple’s reviewal process. Once your Application is reviewed by appleApple get back to you with approval or rejection with proper reason.
All the best for Apple Reviewal Process !!

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