Most of the online spending being done by customers were spread across various industries and POS. Urban customers could be seen buying flight tickets on a travel portal, or were buying clothing merchandise from their favorite brands that had presence online, Or Purchase music from an itunes store, or Spotify.com from their smartphones or laptops.

Internet Data was precious and very expensive in Nigeria. Not every customer, could afford data that easily and freely. Hence it was of utmost importance that whatever Solution was made should be data friendly and light.