Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. Google announced it is making two significant changes to its search algorithm for ranking the mobile search results –<\/p>\n
Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens.<\/p>\n
Here’s everything you need to know about Google’s changes, which some have labeled\u00a0“Mobilegeddon<\/strong>.”<\/p>\n Google’s search results on desktop and tablets will be unaffected by the new algorithm. But it still has a big impact. Mobile makes up about half of all Google searches.<\/p>\n Usually, Google doesn’t pre-announce algorithm tweaks. But\u00a0Mobilegeddon<\/strong>\u00a0could have such a dramatic impact on mobile search results that Google opted to give businesses time to get ready.<\/p>\n In February, the search company released a\u00a0“mobile-friendly” test<\/a>, which allows websites to see whether their sites are ready for the algorithm tweak. Mobile websites with unplayable videos, slow mobile pages and blocked image files will get\u00a0knocked down a peg<\/a>.<\/p>\n Many businesses rely heavily on Google to send traffic to their websites. Google controls two-thirds of the U.S. search market, and when Google changes its code, companies have to scramble to relearn how to optimize their sites for Google’s search.<\/p>\n The stakes are high. The top spot on a search page typically attracts 20% to 30% of the page’s clicks, according to Adam Bunn, SEO director of digital marketing agency Greenlight. After that comes an enormous tail-off: Positions two to three generate 5% to 10% of the clicks, and links below that receive less than 1% of users’ attention.<\/p>\n In 2011, a\u00a0major Google algorithm change<\/a>\u00a0designed to promote high-quality content sent some companies into financial ruin. Two weeks after the changes,\u00a0Mahalo.com laid off 10% of its workforce<\/a>\u00a0thanks to what CEO Jason Calacanis called “a significant dip in our traffic and revenue.”<\/p>\n \u00a0Unlike previous algorithm tweaks, websites can upgrade their “mobile-friendliness” at any time to appear higher in Google’s search results.<\/p>\n Google also said that the algorithm tweaks will be rolled out over the course of a few weeks, so the changes might not be immediately noticed anyway.<\/p>\n Google’s algorithm judges sites based on numerous criteria, of which mobile-friendliness is just one. The company’s aim is to provide the most relevant results, even if it is to a site that isn’t optimized for mobile.<\/p>\n As this will impact your business, allow us to help you make your website mobile friendly. Contact us to evaluate and make your website a Mobile Friendly Website.<\/p>\n","protected":false},"excerpt":{"rendered":" Google’s mobile ranking algorithm will officially include mobile-friendly usability<\/p>\n","protected":false},"author":1,"featured_media":20199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"class_list":["post-20198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/posts\/20198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/comments?post=20198"}],"version-history":[{"count":1,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/posts\/20198\/revisions"}],"predecessor-version":[{"id":32638,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/posts\/20198\/revisions\/32638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/media\/20199"}],"wp:attachment":[{"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/media?parent=20198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/categories?post=20198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solutionanalysts.com\/blog\/wp-json\/wp\/v2\/tags?post=20198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span>Only smartphones impacted.<\/strong><\/span><\/h3>\n
<\/span>Website operators had two months to prepare<\/strong><\/span><\/h3>\n
<\/span>Algorithm changes can be nasty<\/strong><\/span><\/h3>\n
<\/span>Websites can adjust on the fly<\/strong><\/span><\/h3>\n
<\/span>Some mobile-unfriendly sites could still get favorable search placement<\/strong><\/span><\/h3>\n